The venture aimed at curating and bringing in various kinds of jewellery across India under a single umbrella. The venture was named Jovilet Jewellery to imply it is a tree of Jewellery which will spread its branches and grow big across the globe to bear sweet fruits. Jovilet specializes in Golden imitation Jewellery, German silver Jewellery, Daily wear/Office wear Jewellery, Designer earrings, Bridal collections to name a few.

The venture started with a minimalistic investment and with a lot of worries if it is being started in the right path. It took a lot of efforts to convince quite a few people to start it and continue the same. Since 2019 there has been no turning back and it has been quite a roller coaster ride. I hope you guys enjoy unwrapping the box of happiness that we send across as much as we enjoy packing them with truckloads of love.